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Most commonly, these are gin-based, although there are some varieties based on other spirits such as vodka. The base gin has its strength reduced and is flavored with various herbs, spices, fruit, and botanicals as well . Fruit cups are typically marketed for the summer months although many are now available all year round.
Fruit cup producers suggest adding fruit as a garnish to the drink and to improve the flavor; recommendations include apple, orange, strawberry, lemon, lime, cucumber, mint, and borage leaves.
The best known fruit cup in the US is Pimm's liqueur.