I've been reading a lot about Jack Daniel's latest offering- Tennessee Honey. It's made from a blend of Jack Daniel’s Old No. 7 Tennessee Whiskey and a proprietary honey liqueur. As the name would suggest, it's got a sweeter taste to it with apparently less burn than regular JD. But don't be fooled, you can still get stung by this bottled bee- it's 70 proof. Many critics are saying it's the most exciting entry in the whiskey space since Maker's 46 and it's been a hit at Beer Festivals. While it's sure to broaden JD's appeal to a wider market, it might do so at the expense of the brand image. And personally, I'm already very happy with my Whiskey Sour.